Advertising that honors the 50+ audience.
There are 75 million Baby Boomers sitting on over $3 trillion.
To understand this generation it really does take one to know one. And that’s where Rascal starts to set itself apart from everyone else.
Advertising to boomers is a mega-opportunity and area of specialization.
This is the generational marketing void we are filling at Rascal USA.
Of course it all starts with how we talk to this audience.
Recognizing that they’re not going to grow old the way their parents did.
Our revolutionary idea.
Make the creative better.
When ads are developed for boomers, the work often lacks insight and understanding, is uninspired, and outright disrespectful. Agencies think this age group is not cool enough to be catered to with big, bold, creative ideas. We believe this is a big marketing miss. Boomers are a generation that prides itself on youthfulness, vigor and vitality. They believe they can have it all, and most definitely don’t want to be seen as boring.