We’re Down With Weed

Understanding what motivates and inspires Boomers and Gen X since 2022

“I have reached an age when, if someone tells me to wear socks, I don’t have to.”

-Albert Einstein


Why seniors are choosing pot over pills

Older people are using cannabis more than ever. Here’s what to know about its potential medicinal benefits and side effects as we age. Seniors are one of the fastest-growing populations of cannabis users in the United States. While some older adults have used pot for decades, studies suggest that others are turning to the drug for the first time to help them sleep better, dampen pain or treat anxiety — especially when prescription drugs, which often come with unwanted side effects, don’t work as intended.

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A senior moment: The Rolling Stones to rock with AARP on 2024 tour

Call it sympathy for the seniors.

In a pairing over 60 years in the making, the not-so-retiring Rolling Stones will be hitting the road in 2024 on a tour backed by the AARP. That’s right. Mick Jagger, 80; Keith Richards, who turns 80 Dec. 18; and Ronnie Wood, 76, are throwing in with AARP, the org once known as the American Association of Retired Persons, which is sponsoring their Stones Tour ’24 Hackney Diamonds, kicking off April 28 in Houston.

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How Birkenstock went from "ugly" hippie sandal to billion-dollar brand.

Birkenstock, the 250-year-old German brand best known for its flat, orthopedic sandals embraced by hippies and grandparents, is no longer the antithesis of high-fashion.

Today, it's a multibillion dollar company popular among celebrities and style influencers, that has collaborated with the world's top luxury fashion houses. It also went public Wednesday.

How did it get here? 

The company's roots as a comfort brand committed to quality and integrity have a lot to do with its success.

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Each generation is defined by its movies. Here are 57 that shaped this author.

In movie circles, say the words “generational touchstone” and the same titles inevitably trip off the tongue: Since the invention of the medium, films have possessed singular power to mirror their audiences, picking up on their aspirations and anxieties and reflecting them back either as reassuring truths or unsettling indictments. Baby boomers — the economically, politically and culturally dominant demographic group of just about every subsequent decade — have had a movie for every age and stage, from their divorces in “An Unmarried Woman” and “Kramer vs. Kramer” to their ambivalence about aging in “The Big Chill.”

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New study provides clues on how SuperAgers maintain better brain health and mental sharpness

In expanding their research on the unique group of older individuals known as SuperAgers, aging experts have recently unlocked new information on how these people possess better brain health and mental sharpness than those who are 20-30 years younger than them. In the end, it was established that SuperAgers’ brains are in such great shape due to them having higher grey matter volume in the brain compared to the typical older adults.

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