RASCAL REPORT
An eye on baby boomers since 2022
Nobody grows old merely by living a number of years. We grow old by deserting our ideals. Years may wrinkle the skin, but to give up enthusiasm wrinkles the soul.
– Minister and columnist Frank Crane
30 Tweets by millennials And Gen Z telling boomers what they really think
Younger ones feel like their predecessors don’t really get them, which might be true—times are changing at a very fast pace, after all. The problem is that their life experiences are typically far from what the younger generation is going through now. And that becomes the reason for quite a few fights, and arguably even more jokes, usually at the expense of one of the sides. Yet instead of pouring their frustrations face-to-face, some people share their thoughts online; in brutally honest Tweets, for example. Here are some aimed at the baby boom generation.
What older voters say about Biden 2024: From ‘He’s Fine’ to ‘Oh, God’
Over the last three decades, Americans have chosen presidents who felt their pain and channeled their anger, who shattered historical barriers or seemed like enjoyable beer-drinking companions. But if voters often desire leaders who reflect themselves and their struggles, President Biden’s potential bid for a second term, which he would conclude at the age of 86, is prompting exceptionally complicated feelings among one highly engaged constituency: his generational peers.
Multiple generations: One dynamic workforce
By prompting an inclusive work environment that values teamwork between all generations, businesses can reap the real benefits of a diverse workforce. Collaboration between different generations leads to increased innovation, creativity in problem solving, positive disruption, and ultimately a significant impact on the industry. Additionally, cross-generational teamwork can help to bridge the skills gap between age groups, leading to a more anticipatory, agile, and efficient workforce. So, what does each generation bring to the table? What does each contribute to the overall team, and where is that sweet spot where they align and all work together?
‘Older generations are so confused': A young woman on TikTok says Gen Z, Millennials don't share the same work ethic as boomers — 3 reasons why she might be onto something
Generational grumbles are as old as time itself. Every successive generation has found a new medium to express their disappointment with "them young’uns.” A recent example comes from the comment section on TikTok, which recently erupted when a young lady explained why Gen Z and millennials don’t share the same values when it comes to work.
“Older generations are so confused about why we don’t want to work hard anymore or prioritize our careers…we know how short life is now.” The pandemic and greater access to information have reshaped the perspective of younger generations and made them question whether work should be the center of their lives. The 3 reasons:
Work isn’t as rewarding anymore
The relationship with employers has changed
The pandemic altered perspective
Boomers for podcasting growth?
There’s a theory out there that postulates that podcasting as an industry can supercharge its listener growth by taking a greater interest in the baby boomer market. The rationale is that boomers are the last great frontier of potential podcast listeners, but they just haven’t fallen in line with podcast consumption as younger generations. Proactively targeting this generation, the theory goes, could prove beneficial to the podcast community and eventually revenue. While younger generations have embraced this trend with open arms, older generations, seem to be much less interested. Here are the reasons why baby boomers who don’t currently listen to podcasts are not likely to start.