Grandfluencers Rule
Understanding what motivates and inspires Boomers and Gen X since 2022
“A person growing old becomes a child again.”
– Sophocles
The rise of the 'Granfluencer'! How baby boomers are rivaling Gen Z on TikTok and becoming stars in their own right as they talk about sex in your 50s and give fashion advice
As Gen Z-favoured platforms like TikTok are on the rise, it can seem like the younger generations are dominating the social media space - but now an older age group is giving them a run for their money. Experts have warned that the younger influencer market now appears 'oversaturated' as many teens and young people in their 20s and 30s seek to make names for themselves online. Instead, the 'granfluencer' has risen in popularity as people aged 55 and over are winning over audiences on social media.
Number of 401(k) ‘millionaires’ jumped 41% last year
Many more new 401(k) “millionaires” were created last year, but the overall number remains low, according to data released Tuesday. Thanks to strong performances in stocks and bonds in 2023, coupled with steady savings rates and employer-provided matching contributions, 401(k) investors ended 2023 very much in the black. That’s according to new fourth-quarter data from Fidelity Investments, one of the largest providers of workplace retirement plans that cover 23 million 401(k) participants. The average 401(k) balance rose to $118,600 at the end of the fourth quarter, up 14% for the year.
A diet that mimics fasting appeared to reduce people's biological age by 2 ½ years, a study found. Here's what they ate.
Following a diet that mimics fasting for five days a month appeared to lower participants' biological age by 2 ½ years on average, a recently published study found. Unlike chronological age, biological age refers to how well cells and tissues function.
A press release said that the diet, which the study's senior author, Valter Longo, and his lab at USC's Leonard Davis School of Gerontology developed, is designed to mimic the effects of water-only fasts while providing necessary nutrients. Water-only fasting involves drinking only water for 24 to 72 hours.
When It all went boom: A generation arrives with The Big Chill
Boomers, Fortune tells us, dominated the workplace until 2011. Their successors in Gen X only managed to have "a brief time in the sun until 2018" and Millennials took over after that and are expected to dominate the workplace until 2040. The story speculates on how this changing of the guard will affect businesses ("younger generations are more likely to want to talk about politics and issues of diversity and inclusion than their older cohorts" so be prepared for more of this for years to come) but the message is simple: the era of the Boomer is over.
34 Millennials share the reality about how mean their parents have become
Probably the most important thing we can do in life is grow a thriving social network of people we deeply care for and can depend on. Unfortunately, some folks forget this and walk away from friendships, which can lead to loneliness and social isolation. Meanwhile, others can find it difficult to connect with others due to chronic pain or other issues. The members of the r/Millennials online community recently opened up about a very sensitive topic. They revealed their personal experiences about how much meaner their parents have begun acting as they age. You’ll find their candid stories, about these and opposite experiences, as you read on.
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