Older Faces Become Fashion’s New Look
Understanding what motivates and inspires Boomers and Gen X since 2022
“We don’t stop playing because we grow old; we grow old because we stop playing.”
– UNKNOWN
From Maggie Smith to Martha Stewart, older faces are being used again after a post-Covid lull
Incredible-looking models fronting recent fashion campaigns will surprise no one, but the fact that many of these women happen to be in their 80s is less run of the mill. This week, the Spanish brand Loewe unveiled 88-year-old actor and master of transfiguration Dame Maggie Smith as the new face of its spring/summer 2024 pre-collection campaign.That Loewe was using Smith is “fairly groundbreaking”, says Rebecca Valentine, the managing director of Grey Model Agency, the only UK agency dedicated to models aged 35 and over.
The No. 1 key to a happier, longer life that younger people don’t’ know, according to the oldest and ‘wisest’ Americans
Their No. 1 lesson for a longer, happier life: Time is finite, don’t spend it regretting things
“The older the respondent,” Pillemer found, “the more likely [they were] to say that life passes by in what seems like an instant.” When elders say that life is short, they’re not being pessimistic. They’re trying to offer a perspective that they hope will inspire better decisions — ones that prioritize the things that really matter.
Bank of America: Go long boomer stocks, short millennial stocks
Boomers are dominating the economy and benefiting from historic rate hikes. BofA explains which stock trades to make as millennials struggle. We're in the middle of a "Boomer boom," as the wealthier older generation of Americans spends big on a wide range of goods and services. Millennials, meanwhile, are spending less as they struggle through a tough macro environment—and there's a playbook to trade off the differences in economic fortunes between the two demographics, according to Bank of America. In a note published Friday, BofA analysts wrote that investors should go "long Boomer stocks" and "short Millennial stocks."
The myth of the great boomer wealth transfer
As the boomer generation hits their twilight years, the question of what will happen to their money has become a source of fascination and consternation for economists, estate planners, and families across the country. Boomers hold a massive amount of wealth: The 55.8 million Americans over 65, about 17% of the population, hold half of America's wealth — $96.4 trillion, according to the Federal Reserve. The general assumption is that as this older generation dies, that money will trickle down to younger generations and give cash-strapped families a leg up. Consider it the Great Boomer Wealth Transfer — when their parents or grandparents die, millions of Gen Xers, millennials, and Gen Zers could receive a financial windfall that will help them catch up financially. But it isn't that simple.
The silent crisis — why baby boomer-owned businesses need a revival strategy now
Tech and AI-driven innovation is revealing a silent crisis. Baby boomer-owned businesses, especially in blue-collar industries, once the backbone of the economy, are facing unprecedented challenges. Baby boomers, born between 1946 and 1964, have been instrumental in shaping the industrial landscape of the western world. They've built businesses from the ground, weathered economic storms and employed millions. However, with technological advancements, changing consumer preferences, a highly globalized economy and inflation, many of these businesses are finding it hard to stay afloat