Boomer Quick Facts & Stats
Understanding what motivates and inspires Boomers and Gen X since 2022
“It’s paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn’t appeal to anyone.”
– Andy Rooney
Baby boom quick facts & stats
76 million people were born in the US between 1946 and 1964
There are 205 million boomers on the planet
Boomers are predicted to number 61.3 million in the US by 2029
As of 2019, there were more millennials than boomers
In 2020 boomers spent approximately $8 trillion on goods & services
33.3% of boomers are still working
40% of baby boomers feel social media is an important part of their life
By 2030, 20% of people in the US will be older than 65
10,000 baby boomers reach retirement age daily
By 2050 there will be 1.5 billion people older than 65
90% of boomers are married
Martha Stewart won't conform to age-appropriate fashion standards
Stewart graced the cover of Sports Illustrated earlier this year as the publication's oldest cover model. She is not looking to be confined to stereotypes for women her age. The businesswoman and TV personality was dismissive of the notion she should be dressing for her generation. "I don’t think about age. I think people are more and more and more [fabulous] than they’ve ever been in their senior years, and I applaud every one of them," she quipped at the Night of Stars Gala in New York City to Page Six. When the publication brought up the idea of "dressing for one's age," she hit back with "Dressing for whose age?
5 U.S. cities for retirees on a budget
Retiring is a huge milestone 65+ years in the making. However, making a financial plan for the future is essential since most retirees rely on Social Security or a fixed income. Finding an affordable city can help set you up for a comfortable retirement and stretch your dollars to their max. Here are five affordable U.S. cities to live in that offer a ton of culture and activities to ensure your golden years are far from boring.
Baby boomers are the last line of defense from a recession
Need help with those ballooning loan payments? Call mom and dad. That is, if they aren’t too busy basking in retirement living. While younger generations drove spending during COVID, spending has retreated for all but one age group: baby boomers. And they’ll be spending on more than just healthcare. Research firm Circana’s chief retail advisor told WSJ, “The lifestyle of the senior has changed dramatically — they’re more active than ever… They’re riding e-bikes, they’re hiking, they’re traveling.”
STORY: How I wrote a book
I’ve been writing content for others for years. Website copy, marketing blurbs, newsletter articles. Never more than about 2,000 words and always researched, written, and paid for within a few weeks. The thought of writing an entire book seemed ludicrous and way too time-consuming. Heck, I rarely get my Christmas letter finished before January. After hanging out with a bunch of authors as we collectively learned about book marketing (I self-published a series of children’s books written by my Mum and needed to figure out how to reduce the boxes of books in her garage), I became intrigued by the book-writing process. But I continued to think — this is not for me. But…NaNoWriMo inspired me to tackle the impossible!