Seniors who split: Rates of ‘Gray Divorce’ have tripled since 1990
Welcome to the Rascal Report, a weekly roundup of insights, trends, and stories focused on the baby boom and Gen X generations. As experts in crafting creative that resonates with the 50+ market, we dive into the topics that matter to this influential demographic. Whether you're looking to stay informed about the latest shifts in this population’s behavior or seeking inspiration on how to connect with this audience in meaningful ways, the Rascal Report delivers fresh perspectives every week.
“Normality is a paved road: It’s comfortable to walk, but no flowers grow.”
– Vincent van Gogh
Seniors who split: Rates of ‘Gray Divorce’ triple since 1990
Baby boom seniors are divorcing at rates triple that of a few decades ago, a new study has found. “Gray divorce” among folks 65 and older increased to 15% in 2022 from 5% in 1990, according to research from the National Center for Family and Marriage Research at Bowling Green State University. Increased life expectancy and the fragile nature of second, third or fourth marriages could play a factor in this trend.
6 in-depth reasons why baby boomers love Donald Trump
In American politics, few people have polarized opinions as drastic as Donald Trump. Yet, through the offensive comments, vicious debates and political scandals, one demographic consistency stands in support of the former president: baby boomers. This demographic was born between 1946 and 1964 and has witnessed enormous societal, economic and cultural shifts and changes. As they navigate retirement and reflect on their legacy, many find a connection to Donald Trump’s promise of traditional values, prosperity and a return to a time when things were more stable and simple.
How aging is shaking up our societies
As the beginning of the baby-boom generation reaches its 80th birthday, all developed countries are affected by historic aging, accelerated by the recent drop in the birth rate. The budgetary shock – pensions and healthcare – will be major.
As baby boomers hit ‘peak 65’ this year, what the retirement age should be is up for debate
A fight is brewing in Washington over whether the mandatory retirement age for airline pilots should be raised from 65. The debate comes as baby boomers more broadly are reaching “peak 65” — the biggest number of Americans hitting that age in history. With that wave, the U.S. is poised to broadly face the question: When is the appropriate age to retire?
Why everything you think about living to 100 might be wrong
While healthy eating and regular workouts are certainly good for us, many scientists now believe that genes rather than lifestyle are the determining factor in how long we live. Tech entrepreneur Bryan Johnson’s odyssey involves ingesting 111 pills a day, eating his last (vegan) meal of the day at 11am, staying teetotal, doing an hour of exercise daily and going to bed at 8.30pm. But is it scientifically possible to slow our ageing like this?
Creative that inspires everyone who has lived for revolutions.