Ready for the next big thing in aging?
Clay Purdy Clay Purdy

Ready for the next big thing in aging?

In today’s Rascal Report: Ready for the next big thing in aging?; 10 book themes that resonate with boomers; boomers to foot the bill for kids’ vacations in 2025; living longer but in worse health than previous generations; popular careers with each generation; and more…

Read More
The end of Generation Rock
Clay Purdy Clay Purdy

The end of Generation Rock

In today’s Rascal Report: The end of Generation Rock; brands are missing out on boomers’ Big Digital Shift; government anti-ageism campaign falls flat; world’s 6th Blue Zone: What Singapore values; boomers are richest generation ever but they’re really stingy; and more…

Read More
Bobbi Brown: Healthy, active, and dreaming big at 66
Clay Purdy Clay Purdy

Bobbi Brown: Healthy, active, and dreaming big at 66

In today’s Rascal Report: Bobbi Brown: Healthy, active and dreaming big at 66; taboo-busting subculture that shocked 1980's London; things that will die out with the boomer generation; 11 most criticized traits of boomers; putting business success at the heart of succession; and more…

Read More
13 movies only cool kids remember
Clay Purdy Clay Purdy

13 movies only cool kids remember

In today’s Rascal Report: 13 movies only cool kids remember; if you can't feed 'em don't breed 'em; omnichannel strategy tailored to generational preferences is vital; lots of boomers holding 2 jobs; 12 ways boomers enjoyed a unique advantage; and more…

Read More
Listening to the oldest generation
Clay Purdy Clay Purdy

Listening to the oldest generation

In today’s Rascal Report: Listening to the oldest generation; Poland celebrates it's older folk; movies that defined boomers; new opportunities for senior living; agile boomers reshaping the property market; and more…

Read More
4 boomer trends markets must watch
Clay Purdy Clay Purdy

4 boomer trends markets must watch

In today’s Rascal Report: 4 boomer trends marketers must watch; top 10 vehicles for boomers; 60 is the new golden age; Trump losing boomers; more seniors fill youth participation gap; and more…

Read More
Landon Y. Jones, who popularized the term ‘Baby Boomers,’ dies at 80
Clay Purdy Clay Purdy

Landon Y. Jones, who popularized the term ‘Baby Boomers,’ dies at 80

In today’s Rascal Report: Landon Y. Jones, who popularized the term 'Baby Boomers' dies at 80; get your groove on...nostalgic fashion retro-gazing; prominent analyst Harry Dent predicts massive crash; 12 golden facts about getting old; the sober view: Demo's, debt, dollars and apocalyptic assets; and more…

Read More
Strange demographic is affecting millennial priorities
Clay Purdy Clay Purdy

Strange demographic is affecting millennial priorities

In today’s Rascal Report: Millennials all in for "Grandma Hobbies"; 94 year old goes viral for mile long zip line run; how I became a model at 69; generational handover: boomers selling businesses to millennials; politicians working past 65 reflects US society; and more…

Read More
Vicious attack on our generation
Clay Purdy Clay Purdy

Vicious attack on our generation

In today’s Rascal Report: Vicious attack on our generation; She has new start after 60—first Ironman (after bet with husband); ‘Big 4’ of boomer Dad Rock bands; humanity said to peak with boomers; Buffett likes Occidental more than Apple?; and more…

Read More
She shares what she is looking for in a partner ahead of 'Golden Bachelorette'
Clay Purdy Clay Purdy

She shares what she is looking for in a partner ahead of 'Golden Bachelorette'

In today’s Rascal Report: ’;She shares what she’s looking for in a partner ahead of ‘Golden Bachelorette’; US couple bought home in Greece for $150,000…here’s what happened next; Retirees are leaving these 5 states in droves (and where they’re headed); Chineese-Chilean table tennis player makes Olympic debut at age 58; UK declares war on boomers; and more…

Read More
Seniors pop and lock to breakdancing beats
Clay Purdy Clay Purdy

Seniors pop and lock to breakdancing beats

In today’s Rascal Report: Seniors pop and lock to breakdancing beats; what really happened in the 60’s?; aging in place just got safer and more stylish; the man who created the trade paperback; boomers flock to ‘cruise ship on land’; and more…

Read More
Character.ai breaks internet
Clay Purdy Clay Purdy

Character.ai breaks internet

In today’s Rascal Report: Character.ai breaks the internet (talking to chatbots as new Gen Z social norm); today’s a terrible echo of 1968; you’re hoarding your nest egg but your kids need help now; the ‘evergreen economy’ harnesses the power of healthy longevity; startup measures aging and says it can turn back the clock; and more…

Read More
Employers believe this is the age you’re too old to hire
Clay Purdy Clay Purdy

Employers believe this is the age you’re too old to hire

In today’s Rascal Report: Employers believe this is the age you’re too old to hire; boomers bring big bucks to fastest growing city in American; Ray Dalio on ‘horrendous’ leadership prospects; a wrenching elegy for the baby boom generation; the 10 fears keeping boomers up at night; and more…

Read More
Own a home? Lonely? Find a ‘Boommate’
Clay Purdy Clay Purdy

Own a home? Lonely? Find a ‘Boommate’

Happy 4th! In today’s Rascal Report: Own a home? Lonely? Find a ‘Boommate’; the Yuppie-era is long gone—or is it?; a boomer puts our generation on notice; TV history in one mother and daughter; weightlifting at retirement age keeps legs strong years later; and more…

Read More
30 boomers you’ve gotta love
Clay Purdy Clay Purdy

30 boomers you’ve gotta love

Today’s Rascal Report: 30 boomers you’ve gotta love; every generation throws a toilet up the pop charts; Wall St. wants boomers to work longer but nobody wants to hire them; can immigration save Social Security? Gen Z and millennials aren’t into stocks and bonds and what it means for the Great Wealth Transfer; and more…

Read More