The unstoppables: Sharing the secrets of a lifelong career. Joan Collins, Giorgio Armani, Betye Saar and Martha Stewart

Understanding what motivates and inspires Boomers and Gen X


"Age is an issue of mind over matter. If you don't mind, it doesn't matter."

- Mark Twain


The unstoppables: Sharing the secrets of a lifelong career. Joan Collins, Giorgio Armani, Betye Saar and Martha Stewart

What does ambition look like at 90? Where does it come from? Some of the most prominent creative people over the age of 75 in a variety of industries describe, in their own words, what continues to motivate them.

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Older adults drinking more than ever

“The baby boomer cohort (born from 1946 to 1964) is changing the landscape of alcohol use among older people in the US in two key ways,” Koob said via email. “First, they have always had a tendency to drink more, as well as use other drugs more, than the cohort before them, so the percentage of older people who drink is going up.” The second way is from sheer numbers. The baby boomer generation is large, so the number of people who binge drink, develop alcohol use disorder and die from alcohol is on the rise, he said.

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The new retirement is no retirement: Baby boomers are keeping jobs well into their sixties and seventies because they ’like going to work’

At 73, George Cavedon could be spending his days on a golf course in Florida with friends who have long been retired. But the New Hampshire resident would rather mentor younger coworkers and chat up clients than measure putts on a green. Cavedon tried out retirement in his fifties and quickly discovered it wasn’t for him. The flexibility was nice, but he was soon bored with spending his days puttering around the house, and missed the camaraderie of a workplace. He likes to ski and golf, but could only spend so much time on those two hobbies. Plus, his wife and kids had their own routines, often leaving him alone. So he decided to pursue a second career, this time in marketing at a small firm. He’s been there for 18 years, and has no intention of taking his foot off the gas anytime soon.

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Gen Z—not baby boomers—are most afraid of AI because they haven’t experienced any other tech booms, recruitment expert says

Despite being the most digitally savvy generation to enter the workforce yet, your Gen Z hires are probably more terrified of artificial intelligence stealing their jobs than your more senior (and perhaps, less technologically advanced) baby boomers. That’s according to Indeed’s AI boss, at least—and she has data to back it up. The globally renowned recruitment company surveyed over 3,500 leaders and 3,743 job seekers across the U.K., the U.S., Canada, India, France, Japan and Germany, and found that while a quarter of job seekers overall are fearful about the impact of AI at work, this jumps to over 30% for respondents between 18 and 24 years old.

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The boomer versus millennial grudge match is silly

At a recent family dinner, various younger relatives were talking about music streaming services and began to wonder aloud whether Pandora was still around. They, of course, use Spotify.

“Ask Mom,” said my 31-year-old millennial daughter.

“Yeah, Pandora is still around,” I said. “I use it all the time.”

Was their muffled laughter tinged with soupcon of condescension?

Listen, I was just grateful no one said, “OK Boomer.”

Certainly, we are on opposite sides of a generation gap. If I weren’t raising my 14-year-old niece, I would have no idea what “gyat” means, and would probably not know the lyrics to Paul Russell’s infectious “Lil Boo Thang.”

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