Beautiful young people are accidents of nature, but beautiful old people are works of art.

Specializing in Creative for the 50+ Generation


“We are all  broken…that’s how the light gets in.”

— Ernest Hemmingway & Leonard Cohen


Beautiful older woman

Beautiful young people are accidents of nature, but beautiful old people are works of art.

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Geriatric Millionaires

Geriatric millionaires: Why boomers keep getting wealthier

The older generation now accounts for half the combined net worth of the US – and in the UK they hold 78% of the UK’s private housing wealth

Name: Geriatric millionaires

Age: 61.

Appearance: Comfortable.

It may be old, but 61 is hardly geriatric these days. Yes, but 61 is only the average age of today’s American millionaire, according to Business Insider. Anyway, “geriatric” is its label, not ours. And a million dollars isn’t even that much money any more. Have you got a million dollars?

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Pre-holiday “glow up”

Jump in older generations ‘buying teeth whitener and fake tan ahead of holidays’

A jump in middle-aged and older people buying fake tan and teeth whitening strips as they undergo pre-holiday “glow ups” has been recorded by a buy now, pay later provider.  Amazing 90% increase in fake tan purchases and a 71% upswing in purchases of teeth whitening strips by the Generation X (aged 44 to 59) and Baby Boomer (aged 60 to 78) generations combined, when comparing April to June 2024 with the same period a year earlier.

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Laughing at Gen X

Generation X: The middle-aged voters politics forgot

It all started so well for my generation, Generation X. We got our name from Douglas Coupland’s hip 1991 novel, which defined the supposed “slacker” lifestyle of the twentysomethings of the day, who were “impelled by insolence, intelligence, irony and spirit”. We had Kurt Cobain, Trainspotting, The Day Today and sparked an explosion in rock, rave and rap music cultures that makes today’s feel stuck and samey. We were definitely the coolest generation. But look how we’ve ended up in middle age: at best ignored, or more often mocked for our pitifully low profile. As a fellow Gen Xer tweeted, we are “from a generation so irrelevant that people can’t even be bothered to hate us”.

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More than half of rural hospitals now lack OB/GYN services

Rural hospitals built during baby boom now face baby bust

Rural regions like the one surrounding this southern Iowa town used to have a lot more babies, and many more places to give birth to them. At least 41 Iowa hospitals have shuttered their labor and delivery units since 2000. Those facilities, representing about a third of all Iowa hospitals, are located mostly in rural areas where birth numbers have plummeted. In some Iowa counties, annual numbers of births have fallen by three-quarters since the height of the baby boom in the 1950s and ’60s, when many rural hospitals were built or expanded, state and federal records show. Similar trends are playing out nationwide, as hospitals struggle to maintain staff and facilities to safely handle dwindling numbers of births. More than half of rural U.S. hospitals now lack the service.

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