Bobbi Brown: Healthy, active, and dreaming big at 66
Welcome to the Rascal Report, a weekly roundup of insights, trends, and stories focused on the baby boom and Gen X generations. As experts in crafting creative that resonates with the 50+ market, we dive into the topics that matter to this influential demographic. Whether you're looking to stay informed about the latest shifts in this population’s behavior or seeking inspiration on how to connect with this audience in meaningful ways, the Rascal Report delivers fresh perspectives every week.
“I can’t think of any better representation of beauty than someone who is unafraid to be herself.”
– Emma Stone
Bobbi Brown: Healthy, active, and dreaming big at 66
Hip hop dance lover, proud grandmother, and certified health coach, Bobbi Brown leads a busy life and prioritizing health has always been on the forefront. She also happens to be a beauty mogul, launching her second empire with Jones Road Beauty at the age of 63. Self-described as curious, positive, and real, she’s seemingly lived multiple lives, all to the fullest…and arguably, she is just getting started.
The taboo-busting subculture that shocked 1980s London
The 1980s: it was the decade of Thatcherism in the UK, and Reaganomics in the US. Generation X came of age; MTV showcased hot new talent like Madonna and Prince. Amid street protests and strikes, consumerism found an anthem in the movie Wall Street's memorable mantra: "Greed is good". And Joan Collins' shoulder pads on Dynasty got bigger and bigger. Meanwhile, in London, a small group of flamboyant young hedonists were stirring a cultural melting pot. Audacious and experimental in their creativity and lifestyles, they would later be lauded as fashion trailblazers and creative visionaries. But for a few years in the 1980s, they were just having the time of their lives.
Things that will die out with the boomer generation
A Reddit user asked: 'What is likely to die along with the baby boomers generation?’ Some of the responses are predictable like rotary phones (already gone), newspapers and cell phone holders. Others a bit more interesting like the Aryan beauty standard, Harley-Davidson and cable TV news.
The 11 most criticized traits of baby boomers
The baby boomer generation has had a significant impact on society. Many admire their had work and dedication. But critics argue that boomers often focus on their needs without considering younger generations. This view has led to discussion sabot wealth inequality and environmental issues. Some feel that their priorities have created challenges form millennials and Gen Z. Here are the 11 most criticized traits of baby boomers.
Putting business success at the heart of succession
When business-owners have to step away from their life's work, leaving it in the hands of a trusted heir is often the first and best option. But it's rarely simple. There may be multiple children who want a piece of the business or none. Right now, there is probably no better example than the courtroom drama enveloping the Murdoch family and the fate of their media empire. Most small businesses are owned by folks who are in the baby boom generation. And whether they like to admit it or not, they're going to transition their business.
Creative that inspires everyone who has lived for revolutions.