13 movies only cool kids remember
Welcome to the Rascal Report, a weekly roundup of insights, trends, and stories focused on the baby boom and Gen X generations. As experts in crafting creative that resonates with the 50+ market, we dive deep into the topics that matter most to this influential demographic. Whether you're looking to stay informed about the latest shifts in this population’s behavior or seeking inspiration on how to connect with this audience in meaningful ways, the Rascal Report delivers fresh perspectives every week.
“At 20, we worry about what others think of us. At 40, we don’t care what they think of us. At 60, we discover they haven’t been thinking of us at all.”
– Ann Landers
13 movies only cool kids remember
First up: Is Dazed and Confused a Baby Boomer movie? Or a Gen X movie? It’s stacked with Gen X actors, from Ben Affleck to Parker Posey to Matthew McConaughey, but is set on the last day of school in 1976, arguably baby boomer territory.
If you can’t feed ‘em don’t breed ‘em
The author argues that capitalism is not good for fertility. The shift right in global politics that happened in the 1970s marked the end of the baby boom. Countries in Eastern Europe that moved rapidly from Socialism to capitalism in 1990s have seen dramatic falls in fertility even as incomes have soared.
Omnichannel strategy tailored to generational preferences is vital
Baby boomers, for example, are resistant to repetitive messaging, while Millennials are more inclined to embrace innovative communication technologies like chatbots. Meanwhile, Generation X prefers regular updates on products and services, highlighting the need for retailers to fine-tune their messaging strategies. Research shows that consumers across generations want brands to connect with them in a conversational, friendly way, which boosts loyalty. However, brands must get their communication strategies right to achieve this.
Lots of boomers holding two jobs
Technology and finance firm startfleet.io analysed labour statistics in the US to determine the age categories with the highest number of individuals working multiple jobs in 2023. The study found that those aged between 25 and 54 are the most likely to work two jobs at once. This age category primarily consists of Millennials and Xennials, with some overlap with Gen Z. Individuals aged 55 to 64 are the second most likely to hold multiple jobs. This age category primarily consists of ‘Baby Boomers’, with only some overlap with Gen X.
12 ways boomers enjoyed a unique advantage
The baby boomer generation faced so many unique opportunities from the post-war economic shift to ease of getting into home ownership, government support programs, and generational wealth just to name a few. But, here’s looking at more and dropping the details of 12 ways baby boomers had it easier! By the end you’ll be convinced that it’s not just you. They really did have it easier.
Creative that inspires everyone who has lived for revolutions.