Golden Bachelor As Boomer Bait

Understanding what motivates and inspires Boomers and Gen X since 2022

“A man is not old until regrets take the place of dreams.”

– John Barrymore


Golden Bachelor, boomer bait?

“The Golden Bachelor” is part of broadcast networks’ efforts to cater to their mostly older audience.

In September 1985, a new hit premiered on NBC. The network envisioned a show like nothing else on TV. “Take some women around 60. Society has written them off, has said they’re over the hill,” the pitch to producers went. “We want them to be feisty as hell and having a great time.”

The result, of course, was “The Golden Girls,” the beloved sitcom about a group of single women, widowed and divorced, living together in a house in Florida. The show was ranked in the Top 10 of Nielsen ratings for six of its seven seasons. More than 27 million people watched the 1992 series finale.

Thirty-eight years later, ABC is betting that a house full of single women, ages 60 to 75, and the 72-year-old man whose heart they’ll vie to win, can achieve ratings success with the aid of mostly boomer-age viewers who still flip on the TV for the prime-time lineup, and have yet to fully abandon network television for streaming.

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They call themselves Old Coots and they have some advice for you

Here at Tony Caputo's Market and Deli in Salt Lake City, like at delis and donut shops across America, there is a group of regulars — senior citizens who sit at the same table, sip a single cup of coffee and proceed to know-it-all. This group, led by Tony Caputo himself, has been bloviating for years. "We solve the problems of the world," said one.  And what a shame that all that wisdom, all that good coffee klatch advice basically goes to waste — that no one listens to them, but them.  Until now.

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I’m nearly 87, but don’t call me ‘old man’

Hey! Old man!”

I looked up. I was alone at the curb. The guy was yelling at me.

Yes, I was the old man, and he was warning me to watch out for cars, that I was getting too close to the curb.

And I’ve been thinking since: When did I become an old man, and what do others think of me now? That I am too feeble to realize where I am? Is this what people think of the elderly? Do they look at people running for president the same way? Or maybe someone who has just gotten into a car accident?

I don’t know when it first happened, but people on the street make room for me. I even walked to the front of the line at the Museum of Natural History and no one batted an eye. Young people smile at me. After all, I’m harmless, right?

Still, I am angered when people point to age as the reason for a problem, as if a younger person can’t be a poor driver or put together an incoherent sentence.

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OK, boomer, how’s that work ethic thing working out?

Baby boomers are willing to work hard and compete to reach company goals to prove that they’re the best people for the job they hold.

Baby boomers often possess ideals that coincide with “The American Dream,” which states that “anyone can achieve their goals with hard work.” Many baby boomers still believe this, but they’ve also become realists. In the workplace, this translates into a belief that hard work and determination result in goal achievement.

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Why swimming is one of the best exercises

As we age, staying active becomes increasingly important for maintaining health and well-being. For seniors, finding the right exercise can be tricky — something gentle on the joints but still providing cardiovascular and strength benefits. This is where swimming checks all the boxes. The buoyancy and low-impact nature of swimming makes it an ideal activity for older adults. Here’s a dive into the many health perks swimming offers seniors.

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