The First Birth Control Handbook by Us

Understanding what motivates and inspires Boomers and Gen X since 2022

“I have made a rule about such things, which I commend to you, young man: As soon as you feel too old to do a thing, DO IT.”

– Margaret Deland


This is the No. 1 trending city for retirement in the U.S. — and it's not in Florida

A new report details a surprising trend in where a growing number of retirees are choosing to spend their golden years.

Floridian cities like Boca Raton and Tampa; or southwest destinations such as Phoenix, Ariz. are perpetually popular spots for retirees. But a new study shows that older Americans are expanding their horizons when it comes to where they'll spend their golden years. Austin, Texas is currently the no. 1 city on the rise for retiring baby boomers, according to a report by Moody’s Analytics. In fact, its population of adults ages 65 and older doubled between 2010 and 2020.

Why Austin? The city’s affordable cost of living, combined with the influx of young people moving to Texas’ capital city, have brought in an older crowd too, boosting populations altogether. 

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The first birth control handbook, written by a group of teenagers in 1968

So it turns out, the famous “free love” movement of the 1960s, wasn’t so free – what with a total lack of information and availability of birth control. With the youth movement came a dramatic rise in unintended pregnancies. Abortions were illegal and carried a life term in prison; the birth control pill was only available by prescription to married women and even the advertisement of contraception to the public was deemed illegal by the government under the Comstock Act passed in 1843. Meanwhile, a group of teenage students at McGill University in Canada decided to take matters into their own hands…

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Creatives encourage young Aussies to ‘Groom-A-Boomer’ in last-ditch ‘Yes’ effort

The brain child of Berlin Creative’s Richard Berney and John Linton, Nani Creative’s Kevin Wilson and Leigh Wood, and Davood Tabeshfar, the campaign cheekily aims to encourage young Australians to speak with those in their families who belong to the ‘boomer’ generation. Research shows that around three in four ‘boomers’ (those born between 1946 and 1964) will vote ‘No’ in the upcoming referendum, while their children and grandchildren are far more likely to vote ‘Yes’.

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Boom Radio sees surge in listening from its quarter of a million-strong audience

Boom Radio, launched in lockdown and broadcasting from the bedrooms and sheds of its presenters grew 35% in three months - and is now the top music-based national commercial station for listener loyalty, according to the latest RAJAR audience data.

Boom Radio, aimed at the UK’s 14 million baby boomers, launched last February on DAB and smart speakers, has brought back a line-up of famous presenters from over the decades - including David Hamilton, Esther Rantzen, Graham Dene, Judi Spiers, Nicky Horne, Roger Day and Jenny Hanley.  Many of the station’s personnel returned from retirement or semi-retirement to take on the radio world in the digital era; Hamilton, at 83, is the oldest person to launch a daytime music show on national radio, while the average age of the Boom presenter line-up is 68

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2024 Trends Report: What millennials, Gen Z, Gen X and baby boomers tell us about travel in the year ahead

According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled today with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler, the report takes a deeper look at how each generation views travel – from the digital-native Gen Zer to the experienced baby boomer.

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Rebellious, Irascible and Horny. We’re Off The Rails

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Golden Bachelor As Boomer Bait