'Don't fight against the years that you've earned': Cindy Crawford on beauty and 'age maintenance'
Welcome to the Rascal Report, a weekly roundup of insights, trends, and stories focused on the baby boom and Gen X generations. As experts in crafting creative that resonates with the 50+ market, we dive deep into the topics that matter most to this influential demographic. Whether you're looking to stay informed about the latest shifts in this population’s behavior or seeking inspiration on how to connect with this audience in meaningful ways, the Rascal Report delivers fresh perspectives every week.
“I think for a woman, the hardest thing about growing old is becoming invisible. There’s something very front and center about being young.”
– Amy Grant
Cindy Crawford talks beauty and 'age maintenance'
'Don't fight against the years that you've earned': Cindy Crawford on beauty and 'age maintenance'
It's hard to picture Cindy Crawford being scared. The supermodel's signature gaze is pretty fearless, after all, with direct eye contact and a slight smile that makes Crawford look like she's always remembering a very good joke. But just before the iconic model turned 35 in 2001, she felt "a bit frightened". "I had been on contract with Revlon for nearly 13 years," Crawford tells the BBC from her home in Los Angeles. "They were wonderful to me. But models did not last past 35 back then. That was just the industry thinking at the time." As her million-dollar beauty contract came up for renewal, tabloids called Crawford "too old," even as they sent paparazzi to photograph her every move for their covers. She had just given birth to her daughter, the now-famous Kaia Gerber. Her first child, Presley Gerber (now also a model), was a toddler. "And I was like, 'Okay, am I going to just ride off into the sunset? Or am I going to bet on myself, and try and do my own thing?' I just knew I had to take a chance on myself," she says. "It was a gamble."
Can Rapamycin turn back the clock?
Breakthrough in anti-aging: Rapamycin shows potential to extend lifespan and improve health
People looking to slow or reverse the symptoms of aging can find remedies ranging from restricted diets and ice baths to an alphabet soup of vitamins. Should they look no further than the tablet form of rapamycin, a molecule isolated from soil bacteria on Easter Island that’s been shown to extend the lifespan of mice, yeast, worms and flies? Ramkumar “Ram” Hariharan, a computational biologist on Northeastern University’s campus in Seattle, says rapamycin has the potential to be among the first generation of anti-aging drugs.
Checklist of 7 for your best years yet
7 things you should do every day once you hit 50
Boost retirement savings (check), schedule preventative health screenings (check), and review important estate planning docs (check). A lot of tasks wind up on your to-do list once you hit the big 5-0, and though most of them aren’t particularly fun, they are important. While entering your 50s may not feel that different from the previous decade, your brain and body are undergoing small, often imperceptible changes. Luckily, you can add a few daily habits to your checklist to help make your 50s — and beyond — the best years yet.
Robert Kiyosaki has a stern warning
‘Rich Dad Poor Dad’ author Robert Kiyosaki has a warning for us
“You got to be prepared for if [the market] goes up and prepare for when it comes down, and the lie they’ve told to all the Baby Boomers is to invest for the long term in a well diversified portfolio of stocks, spots, mutual funds, and ETFs – that could be the most stupid thing you can do today. The biggest losers are people who never lost. You know, those people sitting on their 401ks right now, my generation, the Boomer generation, they’re in serious trouble right now because this house of cards is on the verge of coming down anyway.”
Boomers loved being cops
The most popular careers with each generation; starting with boomers
The career choices of each generation reflect the social, economic and technological landscapes of their formative years. Baby boomers lean towards traditional roles with job security, Millennials embrace the digital revolution and it’s possibilities, and Gen Z is shaping a future where technology, sustainability and personal values converge in the workplace.
Creative that inspires everyone who has lived for revolutions.
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