4 boomer trends markets must watch
Specializing in creative for the 50+ generation
“I look forward to growing old and wise and audacious.”
– Glenda Jackson
Boomer trends
Boomer trends marketers must watch over the next 5 years
As marketers, it’s important to understand this enormous and powerful segment. While there has been significant research in the past, staying on top of future trends is imperative. Because, make no mistake, this segment will change over the next several years. And those changes present big challenges and opportunities for the companies that provide products and services to this segment. Let’s take a look at four baby boomer trends that all marketers should be aware of.
Top vehicles for boomers
Top 10 vehicles for baby boomers
You can be sure that manufacturers conduct this kind of research themselves, but their ears probably perked up on learning of the Insurify group’s study. It's interesting to note that vehicles like the Honda Accord, Nissan Altima, Toyota Camry and Toyota Corolla can be found across all generations looked at, proving that affordable, reliable vehicles are of interest to everyone. If you're wondering why there are so few SUVs on this list when utility models dominate new-vehicle sales, well so do we.
60 is the new golden age
Sixty is the new golden age: meet the stellar generation hitting this milestone
Sarah Lindsay, three-time Olympian, transformation trainer and founder of the Roar Fitness gyms, has seen “more people approaching 60 getting fit for the first time”, with women now outnumbering men on her 200-strong City of London client list. “It’s a real cultural shift. People finally understand the importance of weight training for ageing well. The men don’t come in asking to be beach-buff,” and both men and women have “more patience”, she says. “It’s an attitude: we see people really living their lives and not accepting that they are old.”
Trump losing boomers
Donald Trump's losing baby boomers
A survey released by Emerson College revealed that the majority of voters over 70 are supporting Harris over Trump, 51 percent to 48 percent. Those results represent a major breakthrough for Harris, who has been able to surpass Trump's lead with older voters. Just last month, with President Joe Biden still in the race, 50 percent of voters over 70 supported Trump, while 48 percent of the age group backed Biden. The over 70 category includes both baby boomers, those born between 1946 and 1964, as well as the Silent Generation, anyone born between 1925 and 1945.
More seniors working
More seniors working to fill youth participation gap
The prime working force population is shrinking and, as a result, businesses are turning to Americans 65 and older to come back and work, according to research done by the Employee Benefit Research Institute, or EBRI. The EBRI took a historical look at labor force participation and employment data going back to 1975 and “found the prime working age population (25 to 64 years old) has significantly fallen and is being filled by older workers,” the organization said in a statement
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