Landon Y. Jones, who popularized the term ‘Baby Boomers,’ dies at 80

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Landon Y. Jones

Landon Y. Jones, who popularized the term ‘Baby Boomers,’ dies at 80

With his book ‘Great Expectations,’ he launched a generational shorthand. Later, as the top editor of People magazine, he helped create the celebrity-industrial complex. He wanted to call it “The Baby Boomers,” but his publisher said no. “No one knows what that means,” they told Lanny Jones. “It will confuse booksellers. They will shelve it under Child Care.” Instead, they called it “Great Expectations: America and the Baby Boom Generation.” Published in 1980, it was one of the early books to explore the past, present and future ramifications of the Americans born from 1946 through 1964. Jones called them “baby boomers,” a group that “is and will continue to be, the decisive generation in our history.”

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Get your groove on

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Fashion in the 60s followed the cultural move towards more freedom as clothing became more casual and youthful. The defining look of the 60s was Mary Quant’s miniskirt. Other popular styles of the time include Hubert de Givenchy’s babydoll dress and Geoffery Beene’s minimalist designs. Those who lived through the 1970s may remember the bold colours and patterns used in men and ladies’ clothing, for example on Diane von Fürstenberg’s wrap dress and Ralph Lauren’s polo shirts. Designers such as Bill Gibb created midi-length floral dresses, combining 60s hippie style with historic looks. Other notable fashion designs included Kansai Yamamoto’s ‘Tokyo Pop’ suit and Giorgio Armani’s reintroduction of the bomber jacket.

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Dent’s work is heavily focused on demographic trends and their impact on the economy, a theory he developed known as the “Spending Wave Theory.” This theory suggests that consumer spending patterns, particularly those of the baby boomer generation, have profound effects on market dynamics and economic cycles. Dent gained prominence in the financial world after accurately predicting the Japanese economic collapse in the late 1980s and the rise of populism that led to Donald Trump’s election as President in 2016.

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12 golden facts about getting older

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It’s a fact of life — people grow old. While modern society tends to obsess about the negatives of aging, studies suggest that we often experience more happiness and contentment in our later years. These 12 facts investigate the phenomenon of growing old, debunk some persistent myths about aging, and explore the brighter side of those golden years.

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Demographics, debt, the dollar and apocalyptic assets

The sober view: Demographics, debt, the dollar and apocalyptic assets

Recently, a financial advisor e-mailed asking for help in addressing some client questions. One client had attended a financial seminar in which the speaker had argued that, with the baby boom generation dying off after 2030, the economy was headed for collapse. Consequently, the speaker told the crowd, they should sell their businesses and other assets and buy gold. Other clients had asked the financial advisor whether the rising federal debt must inevitably destroy both the U.S. economy and the dollar’s position as the world’s reserve currency. Here’s a sober view.

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