Baby boomers dislike this car model with a burning passion
Specializing in creative for the 50+ generation
“I always entertain the notion that I'm wrong, or that I'll have to revise my opinion. Most of the time that feels good; sometimes it really hurts and is embarrassing.”
— Anthony Bourdain
We hate this car!
Baby boomers dislike this car model with a burning passion
Along with other industries, Baby Boomers’ dollars are influential in the automobile space. To find the least popular car models according to Baby Boomers, we used a survey conducted by YouGov. To simplify the data, we only considered vehicles that were recognized by more than 80% of the group surveyed. While several makers made the list, it’s interesting to note that according to this data, Baby Boomers are not a fans of Teslas or perhaps electric cars in general.
Happy 'Boommates'
'Boommates' are catching on
As home prices rise and property taxes and insurance bills soar, it's become ever more difficult to age in place. As a result, home sharing and renting to "boommates" — roommates of the baby boom generation — has grown in popularity. While there's no reliable estimate of how many Americans are eschewing relocation for staying in their homes, the housing market has created a tipping point for those who choose not to cash out their home equity for a new domicile.
Can the 80's explain '24?
Can the 1980s explain 2024?
In 2024, with our political system deeply polarized, low functioning, and apparently unable to bring the country together to solve problems and build a better life for ordinary Americans, it’s tempting to search for an origin story. What was the fateful wrong turn? And one place one might find it is the 1980s, when the benefits of economic growth started to skew toward the affluent and the tone of mainstream politics became more combative
74 is realistic retirement age
Retire at 65? No, age 74 is more 'realistic,' say nearly half of Americans
Employees may want to retire at 65, but they need to keep working, according to a new Equitable survey of 1,000 consumers. In fact, nearly half (47%) say it is unrealistic that they will retire at age 65 and most likely that they will retire nearly a decade later at age 74 – a more attainable goal to reach retirement. Inflation and diminished trust in traditional safeguards play a huge role driving this new retirement attitude, according to Equitable, a leading financial services organization.
The problem with polyamory
The problem with polyamory: A social scientific view
Older people will recognize polyamory as akin to the free love and wife-swapping of the Swinging Sixties, which was, in part, an expression of the youth culture of the Baby Boom generation, and a rebellion against the traditional mores and strict sex roles of the 1950s. There is some of that cultural rebellion in the current trend toward polyamory. For example, Winter, who has two sons with her husband, complains about a culture that expects mothers to be selfless. She says: “You should have a full self, you shouldn’t have to give yourself up to be a mother. I don’t think that is helpful to children either.”
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